Inspire Italian textile and fashion establishments in using Filipino natural fibers.
Rome, Sept 5, 2013 – From the Philippines, a 3-day Exhibition and Fashion Show to showcase Philippine artistic creativity using Piña, Abaca and Banana in haute couture fashion, ready-to-wear, fashion accessories, table linens, handkerchiefs, doilies, bags, table napkins and other industrial uses.
The show aims to open investment opportunities for Fil-Italians in growing the production of Pina-Abaca-Banana fibres in the homeland. And, assist Filipino farmers increase production of the natural fibers while encouraging the use of “green” farming methods.
Additionally, it also challenges the 2nd generation Fil-Italians fashion and industrial designers to apply Philippine fabric in western modalities, giving new look to the use of the fiber not seen before.
And finally, the event targets to inspire Italian textile and fashion establishments in using Filipino natural fibers for local use.
Why Piña, Abaca and Banana:
These are natural fibers indigenous to the Philippines with which Filipinos, young or old, readily identify themselves to the country, most especially in the wearing apparel. Any special celebratory occasion, men or women, will be seen wearing a Piña-made outfit. The world-famed Manila hemp is from Abaca, used from textile to marine cordage and specialty paper.
Project Components:
Cultural Fashion Show: Six Filipino designer artists namely Anthony Cruz Legarda, Rene Salud, Patis Tesoro, Dita Sandico, Jaki Penalosa and Twinkle Ferraren will be participating. The show will be held at the Circolo Ufficiali della Militare Marina, Lungotevere Flaminio 45 on Oct 17.
Cultural Exhibit: The project will display sample of the Piña/Abaca/Banana apparel, accessories, home décor/furnishing by different Exhibitors like Cacharel Apparel, ELM’s Accesoria de Casa, Gida’sTnalak International, Integrated Conservation Solutions Asia, Janlen International Export Inc., Kath’s Handicraft, Klowil Multi-Purpose Cooperative,Twinkle Ferraren, A&S Handrafted Arts Inc., Phil. Chamber of Commerce & Industry-Iloilo, Ai-She footwear and Narda’s Handwoven Arts and Crafts.
Where: Aranciera di San Sisto – Via Valle delle Camene 11, ROME
When: 18 – 20 October 2013
During the exhibit there will be a lecture presentation on the versatility and use of Piña, and live demo of Piña weaving.
Admission will be free. Daily raffle will be held during the exhibit. Nightly special events like the live performance of Celso Espejo Rondalla and Fil-Italian singers and musicians.
Target audience: Italian business community in the fabric and accessory boutique retailers; designers; members of the diplomatic corps; students in fashion; Filipino business community, etc.
Media Promotion: A full Italian coverage is planned for a blast of the Philippine Culture through its fabric and fashion design. This will include distribution of press kits and press conference.
Institutional Organizers:
• European Network of Filipino Diaspora (ENFiD)
• Philippine Embassy-Rome
• Fiber Industry Development Authority (FIDA)
• Gruppo Aggiunto of Roma Capitale
• P o s t e I t a l i a n e
• PHLPOST
• Les Artistes
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